A well-known visionary and 30 year veteran to the electronics industry, Don Baker is the CEO and Founder of CTrends, Inc. Don is passionate about establishing quality standards to protect everyone in the supply chain. Don has successfully grown the organization to be an innovative, system driven, quality-based company operating in 13 vertical markets. At CTrends, Don leads the team, sets strategy, and drives results by practicing what he preaches – quality must come first.
Don believes there has never been a greater need for the deployment of a clear and effective counterfeit mitigation procurement standard. We have a unique opportunity to make an impact. Don has an innate understanding of the production life cycle and the factors that contribute to a successful project. Don is currently speaking and lecturing as a subject matter expert in counterfeit mitigation, proactive technology management, as well as quality assurance standards and processes. He is also helping to write the standards for risk mitigation and an active member of many boards including:
Hailing from Michigan, Don moved to California in his early years. Don is a husband, father, and is an active volunteer to local schools; sponsoring and spearheading charity event.
Anna Ahmed: Vice President of Finance & Administration
Anna is a results-oriented Vice President of Sales &
Operations with experience in the areas of leadership development, customer
experience, sales and cost control. She
has proven ability to influence and develop leaders to achieve organizational
objectives. Anna’s strengths include
communication, strategic thinking and high level decision making skills. She possesses the ability to meet and exceed aggressive
targets and deadlines in a fast pace changing environment.
Anna is from Minnesota where she formed a strategic planning
consultation that helps a diverse clientele to select and implement accounting
software and point-of-sale systems. She now
lives in Orange County, California as a wife, and mother of two children.
Jeff Smith, Global Sourcing Manager
Destined to satisfy the customer whether the end user or the sales division, Jeff is committed to quality. Touting more than two decades of professional growth, he is perfectly poised to drive the purchasing department to excellence. In an era of strict standards and war fighters' lives on the line, CTrends and our customers alike, can rest assured that requirements and contractual flow downs are adhered to. Managing a system-driven supplier and product vetting / scoring system, his team is able to offer, procure, and deliver the right product at the right time.